Marketing 1

Grades: 9, 10, 11, 12                                                  

Full Year, 1 Credit

May be offered for Dual Credit. This course exposes students to many facets of business and the 4 P’s (Product, Price, Place, and Promotion) of marketing including consumer behavior, legal and ethical issues, branding, management, communication, employability skills, leadership, decision-making, and opportunities in marketing related careers. Also, many other aspects including economics, e-commerce, selling, market research, product planning, merchandising, and promotion. There is a hands-onproject with every unit in which classroom instruction is applied to a realistic situation. Students enrolling in this course are automatically enrolled in DECA, which is the Career and Technical Student Organization associated with the Marketing program. Opportunities available through DECA include leadership development, event planning, networking, digital and social media marketing, field trips, travel, and competition.

Marketing 2

Grades: 10, 11, 12                                                  

Full Year, 1 Credit

Prerequisite: Marketing 1

May be offered for Dual Credit. Marketing 2 builds upon the marketing fundamentals learned in Marketing I. Students will actively participate in project based learning and exhibit advanced levels of sales methods and selling techniques. Students will further solidify their understanding through hands on laboratory simulation experience in a retail environment. Students enrolling in this course are automatically enrolled in DECA, which is the Career and Technical Student Organization associated with the Marketing program. Opportunities available through DECA include leadership development, event planning, networking, digital and social media marketing, field trips, travel, and competition.

School Based Enterprise

Grades: 11, 12                                                      

Full Year, 1 Credit.

Prerequisite: Marketing 2. May be repeated for credit. 

May be offered for Dual Credit. Students in this course will have already taken Marketing 2 and are entering this class in a supervisory role ensuring a successful retail environment in the student store. Students are automatically enrolled in DECA, which is the Career and Technical Student Organization. Opportunities available through DECA include leadership development, event planning, networking, digital and social media marketing, field trips, travel, and competition.